Better Objects and LastObject — Same Company, Same Mission

If you've found this page after searching for LastObject, you're in the right place. This page explains the relationship between the two names.

Better Objects is LastObject

Better Objects and LastObject are the same company, the same founders, the same products, and the same mission. Nothing about what we make has changed.

LastObject ApS was founded in Copenhagen in 2016 by Isabel Aagaard, Nicolas Aagaard, and Kåre Frandsen. The brand launched its first product — LastSwab, the world's first reusable cotton swab — in 2019 via Kickstarter. Over the following years, eight products followed: LastTissue, LastRound, LastTissue Box, LastPad, LastSwab Beauty 2.0, FacePlunge, and LastBrush. Every one of those campaigns was fully funded. Together they brought in over 61,000 backers across Kickstarter and Indiegogo — every campaign fully funded.

The original products and certifications — GOTS-certified organic cotton, FSC-certified packaging, ISO-certified lifecycle analysis — remain exactly as they were.

So why Better Objects?

LastObject was always the right name for a company that made reusable alternatives to single-use items. The "Last" in the name meant the last one you'll ever buy — a reusable item that permanently replaces the disposable version.

As the product range expanded beyond personal care essentials, we wanted a name that could hold a broader set of objects. SoundUp — a Bluetooth amplifier that helps you keep using the speakers you already own — is not a reusable alternative to a disposable. It's something different: an object that rethinks what a product should do. Better Objects is a name that makes room for that kind of thinking.

The mission stays the same: make everyday objects that are better than what they replace — better for you, better for the environment, better made.

What stays the same

All LastObject products: LastSwab, LastRound, LastTissue, FacePlunge, and the rest
GOTS-certified organic cotton on textile products
FSC-certified cardboard packaging
ISO-certified lifecycle analysis data
The same founders, same team, same Copenhagen address
The same Trustpilot reviews and Kickstarter track record
2-year warranty on all products

What changes

The store name: Better Objects (was: LastObject US store)
A wider product portfolio that goes beyond reusable personal care
A brand identity that can grow with that expanded range

Our track record

Since 2019, LastObject / Better Objects has run 8 Kickstarter campaigns. Every single one reached its funding goal — most within hours. Here's the full list:

LastSwab — 19,909 backers, $700,000+ raised
LastTissue — 13,538 backers, $792,553 raised
LastRound — 7,820 backers
LastTissue Box — 4,178 backers, $408,092 raised
LastPad
LastSwab Beauty 2.0
FacePlunge
LastBrush

View the full LastObject Kickstarter creator profile →

Press and recognition

LastObject / Better Objects has been featured in Vogue, BuzzFeed, Wallpaper, Core77, Barron's, the Design Museum London, and international publications in over 15 languages.

In 2020, LastSwab was selected for the Beazley Designs of the Year exhibition at the Design Museum in London — one of the most recognised design awards in the world.

View the LastObject press room →

Independent verification

The environmental claims we make are independently verified:

ISO-certified lifecycle analysis (LCA): LastSwab has 8.3× less environmental impact than single-use cotton swabs across all 22 environmental impact categories.
GOTS certification: Organic cotton in LastTissue and other textile products is certified by the Global Organic Textile Standard — grown without synthetic pesticides or fertilisers, manufactured under responsible labour conditions.
FSC certification: All product packaging uses Forest Stewardship Council-certified cardboard.