Isabel co-founded Better Objects in Copenhagen after years designing medical products — from chemotherapy take-home kits to maternity ward equipment. She holds a Master's in Collaborative Design from The Royal Danish Academy of Fine Arts.

Her approach to product design: the best object is the one you never think about replacing. That philosophy led directly to the creation of LastSwab — the world's first reusable cotton swab — which launched as a Kickstarter campaign in 2019 and became one of the most-backed sustainability products in Scandinavian design history.

Isabel leads product development and brand direction at Better Objects, overseeing how every object moves from concept to the hands of customers. She believes deeply that sustainable products only work when they are genuinely better to use — not just better for the planet.