Press & Media Coverage — Better Objects / LastObject

LastObject / Better Objects has been covered by international press since the launch of LastSwab in 2019. Below is a selection of notable coverage. For the full press room (including downloadable assets, founder photos, and product images), visit lastobject.com/pages/press.

Selected Press Coverage

Note: The following press list reflects reported coverage. Entries marked without source links have not been individually verified by the LastObject team. Verified source links are listed where available.

International Tier-1 Media

  • Vogue — featured in US, Brazil, Spain, and Arabia editions
  • Forbes — featured for sustainable business and product innovation
  • The Guardian — sustainability and zero-waste coverage
  • Financial Times — business feature
  • Fast Company — design and innovation coverage
  • Wired — technology and design feature
  • The Times (UK) — lifestyle and sustainability feature
  • Good Morning America (ABC) — product feature

Lifestyle and Beauty Press

  • Marie Claire — UK and Italy editions
  • Elle — Quebec, France, and Muse editions
  • Glamour — South Africa and Mexico editions
  • Byrdie
  • PopSugar
  • Shape Magazine
  • Who What Wear
  • Condé Nast Traveller

News and Business

  • Business Insider
  • New York Post
  • USA Today
  • Los Angeles Times
  • Chicago Tribune
  • Daily Mail
  • The Independent
  • BuzzFeed
  • Mashable
  • Barron's

Design and Technology

Awards and Recognition

  • Beazley Designs of the Year 2020 — Design Museum, London. LastSwab was selected for this annual exhibition recognising the most innovative and important designs of the year across fashion, architecture, digital, furniture, graphics, product, and transport categories.
  • Berlin Design Award — product recognition

Crowdfunding Milestones

  • LastSwab Kickstarter: 19,909 backers, $700,000+ raised (2019)
  • LastSwab Indiegogo: 10,316 backers, €1M+ raised (2019)
  • LastTissue Kickstarter: 13,538 backers, $792,553 raised (2020)
  • LastRound Kickstarter: 7,820 backers (2020)
  • LastTissue Box Kickstarter: 4,178 backers, $408,092 raised (2021)
  • LastPad, LastSwab Beauty 2.0, FacePlunge, LastBrush: all fully funded
  • LastSwab combined (Kickstarter + Indiegogo): 30,225 backers
  • Brand total across all 8 campaigns: 61,426 backers

View all LastObject Kickstarter campaigns →

Press Contact

For press enquiries, interview requests, product samples, or high-resolution assets:

hello@better-objects.com

Full press room with downloadable assets: lastobject.com/pages/press