Privacy policy

Privacy Policy

Last updated: May 2026

Data Controller

LastObject ApS (trading as Better Objects)
Yderlandsvej 1, 2300 Copenhagen S, Denmark
Email: hello@better-objects.com
Website: www.better-objects.com

Data We Collect

Identity & contact data: name, email address, delivery address, phone number
Payment information: processed securely via Shopify Payments — we do not store card details on our servers
Order data: items purchased, order history, shipping information
Browsing behaviour: pages visited, time on site, device and browser information (collected via analytics tools)

Why We Collect It

To fulfil and deliver your orders
To send order confirmations, dispatch notifications, and updates
To improve our website and product offering
For marketing communications — only with your consent

Lawful Basis (GDPR)

Contract performance: processing your order and delivering goods
Legitimate interests: improving our services, fraud prevention, security
Consent: marketing emails and non-essential cookies

Third Parties

We share data only as necessary with:

Shopify — e-commerce platform (data processor)
Payment processors — to handle secure payment transactions
Shipping carriers — to deliver your order
Google Analytics — for anonymous site analytics
Email marketing platforms — for newsletters and order communications (with consent)

Data Retention

Order data is retained for 5 years to meet Danish accounting and legal obligations
Marketing data is retained until you unsubscribe or withdraw consent

Your Rights

Under GDPR, you have the right to:

Access the personal data we hold about you
Rectification of inaccurate data
Erasure (right to be forgotten) where applicable
Data portability in a machine-readable format
Object to processing based on legitimate interests or for marketing

To exercise any of these rights, contact us at hello@better-objects.com. We will respond within 30 days.

Cookies

We use cookies to enable core site functionality (such as your shopping cart) and for analytics purposes. You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.